law economics business psychology: 11/13/2011

Saturday, November 19, 2011

society for neuroeconomics http://www.neuroeconomics.org/

association for neuropsychoeconomics http://www.neuroeconomics.org/

bonn http://www.cens.uni-bonn.de/

zuerich http://www.econ.uzh.ch/faculty/fehr.html

zeppelin http://www.zeppelin-university.de/deutsch/lehrstuehle/marketing/marketing_forschung.php?navid=206

muenster http://www.neuroeconomics.de/

research in USA http://en.wikipedia.org/wiki/Neuroeconomics#cite_note-13

cognition cognitive pychology

Cognition : exploring the science of the mind
/ Daniel Reisberg. - 4. ed., internat. student ed. - New York [u.a.] : Norton, 2010
Cognition
/ Mark H. Ashcraft ; Gabriel A. Radvansky. - 5. ed., internat. ed. - Boston [u.a.] : Pearson, 2010
Cognition : the thinking animal
/ Daniel T. Willingham. - 3. ed - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007
Foundations of cognitive psychology : core readings
/ Daniel J. Levitin. - 2. ed., internat. ed. - Boston [u.a.] : Allyn & Bacon, Pearson, 2012
Cognitive psychology
/ E. Bruce Goldstein. - 3. ed., International student ed. - Belmont, Calif. : Wadsworth, 2011
Cognitive psychology : a student's handbook
/ Michael W. Eysenck ; Mark T. Keane. - 6. ed. - Hove [u.a.] : Psychology Press, 2010
Cognitive psychology : mind and brain
/ Edward E. Smith ; Stephen M. Kosslyn. - Pearson internat. ed. - Upper Saddler River, NJ : Pearson Education International, c2009
Cognitive psychology
/ Robert J. Sternberg. With contributions by Jeff Mio. - 5. ed., international student ed. - Belmont, Calif. [u.a.] : Wadsworth, 2009

decision making ans emotion

tranel bechara & damasio 2000 somatic maker hypothesis medial ventral frontal cortex

damasio http://www.usc.edu/programs/neuroscience/faculty/profile.php?fid=27

social influences on decision making

gigerenzer 1992 wales village idiot case

tetlock 1991 1992 2002

tetlock et al 2000 doctor saving two boy case

tetlock http://faculty.haas.berkeley.edu/tetlock/

probablility vs grequency

people performance better on choice problems presented in terms of frequency instead of probablity.

gigerenzer & hoffrage 1995

hoffarge et al 2000

gigarenzer http://www.mpib-berlin.mpg.de/de/mitarbeiter/gerd-gigerenzer

hoffrage http://www.hec.unil.ch/people/uhoffrage

inforamtion we ignore

sample size

tversky & kahneman 1974 boy baby case

base rate

green blue taxi case

important in medical decision making

with cancer no cancer total

positive 90 1200 1290

negative 10 8700 8710

total 100 9900 10000

anchoring and adjustment

tversky & kahneman 1974 judgment under uncertainty: heuristics and biases Science

8*7*6*5*4

4*5*6*7*8

important in some lega setting,

see also chapman & bornstein 1996 the more you ask for, the more you get ACP

Fwd: availability

see also: illusory correlation

tversky & kahneman 1973 availablitity: heuristic for judging frequence and probability CP

more R as first letter or as third letter in english words?

availability

tversky & kahneman 1973 availablitity: heuristic for judging frequence and probability CP

more R as first letter or as third letter in english words?

representativeness

tversky & kahneman 1983 extensional versus intuitive reasoning: conjunction fallacy in probability judgment PR

linda is feminist

heuristics vs algorithm

shortcuts vs calculate with formula

Fwd: mate choice

ref: simon 1957 models of man: social and rational
optimizing vs satisfising

optimizing: very high search cost, no-answer question, never-reach goal, high divorce, high break-up

satisfising: first, qualification standard, second, personality match (eg. 80% or more), last, committment

mate choice

optimizing vs satisfising

optimizing: very high search cost, no-answer question, never-reach goal, high divorce, high break-up

satisfising: first, qualification standard, second, personality match (eg. 80% or more), last, committment

comparative advertising

choice of two prizes:

a. elegant pen 36%

b. 6€ 64%

choice of three prizes:

a. elegant pen 46%

b. 6€ 52%

c. inferior pen 2%

loss aversion

kahneman knetsch & thaler 1990 experimental tests of endownment effect and coase theorem JPE

mental accounts, psychic budgets

thaler 1980 towards a positive theory of consumer choice JEBO

tversky & kahneman 1981 framing of decisions and psychology of choice Science

Friday, November 18, 2011

The Lanham Act (trademark)

The Lanham Act is divided into the following four subchapters:

Subchapter I - The Principal Register - §§ 1051-1072 (Sections 1 to 22)

Subchapter II - The Supplemental Register - §§ 1091-1096 (Sections 23 to 28)

Subchapter III - General Provisions - §§ 1111-1129 (Sections 29 to 45) [note: §§ 1128 & 1129 have no corresponding Lanham Act number]

Subchapter IV - The Madrid Protocol - §§ 1141-1141n (not part of the original Lanham Act)

legal inforamtion institute @ cornell

http://www.law.cornell.edu/lii/get_the_law

measurement reliability

test-retest

split-half: cronbach alpha

interrater: cohen kappa

measurement validity

face validity

construct validity

content validity

criterion validity

predictive validity

study validity

external validity vs internal validity

test of significance

multi reg

partial cor

semipartial cor

logistic reg

factor analysis

cluster analysis

SEM

discriminant function analysis

moderating variables vs mediating variables

begleitung vs brücke

wirtschaftspsychologie 2

Psychologie im Handel : Entscheidungsgrundlagen für das Handelsmarketing
/ von Hans-Otto Schenk. - 2., vollst. überarb. Aufl. - München [u.a.] : Oldenbourg, 2007

Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
/ Birger Priddat (Hg.). - Marburg : Metropolis-Verl., 2007

Economics and psychology : a promising new cross-disciplinary field
/ ed. by Bruno S. Frey .... - Cambridge, Mass. [u.a.] : MIT Press, 2007

Marktpsychologie
/ hrsg. von Lutz von Rosenstiel .... - [vollst. Neuausg.] - Göttingen [u.a.] : Hogrefe, 2007

Psychologie der Markenführung
/ hrsg. von Arnd Florack .... - München : Vahlen, 2007

Psychologische Grundlagen der Ökonomie
/ hrsg. von Ernst Fehr .... - 3. Aufl. - Zürich : Verl. Neue Zürcher Zeitung, 2003

wirtschaftspsychologie 1

Wirtschaftspsychologie : Behavioral Economics, Behavioral Finance, Arbeitswelt
/ Linda Pelzmann. - 5., aktualisierte und erw. Aufl. - Wien [u.a.] : Springer, 2010

Interkulturelle Wirtschaftspsychologie
/ Ullrich Günther. - 1. Aufl. - München : Oldenbourg, R, 2009

Wirtschaftspsychologie : mit 21 Tab.
/ K. Moser (Hrsg.). - Heidelberg : Springer Medizin-Verl., 2007
Wirtschaftspsychologie
/ hrsg. von Dieter Frey .... - Göttingen [u.a.] : Hogrefe, c 2007
Einführung in die Wirtschaftspsychologie : 10 Tabellen
/ Günter Wiswede. - 4., überarb. und erw. Aufl. - München [u.a.] : Reinhardt, 2007
Wirtschaftspsychologie
/ Dieter Frey ... (Hrsg.). - Weinheim [u.a.] : Beltz, PVU, 2005
Wirtschaftspsychologie : Rahmenmodell, Konzepte, Anwendungsfelder
/ von Erika Spieß. - München [u.a.] : Oldenbourg, 2005
Wirtschaftspsychologie : Grundlagen und Anwendungsfelder der ökonomischen Psychologie
/ von Erich M. Kirchler. - 2., überarb. und erw. Aufl. - Göttingen [u.a.] : Hogrefe, Verl. für Psychologie, 1999